Beauty Industry

European Wax Center Opens 1,000th Location

The new location opens on July 18th, 2023 in Louisville, Kentucky.

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By: Marie Redding

Senior Editor


European Wax Center will open its 1,000th location on July 18th, 2023 in Louisville, Kentucky.  

This location marks the 5th center for European Wax Center franchisee Mark Mick. European Wax Center’s executive leadership team, led by CEO David Berg, will host the official ribbon cutting. Members of the local community will join in the celebration, with celebrity guest, actress, American country music singer Jana Kramer.

“Opening our 1000th center is an incredible milestone for European Wax Center, and is a direct reflection of our best-in-class franchise business model and our goal of delivering an unparalleled experience for both guests and associates,” said David Berg, CEO of European Wax Center. “We are deeply grateful to our dedicated team, passionate franchise partners, and loyal guests who have propelled us toward this achievement. Since 2004, we’ve built a leading personal care brand that revolutionized out-of-home hair removal, and we look forward to continuing to expand our footprint as we work towards our goal of delivering at least 3,000 European Wax Centers over the long-term.”

European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States.

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